DMEXCO 2019: trust, transparency, transformation at speed and the tech show

Event videos communicate impressions of the event, transport emotions and whet the appetite for the following year. Here are 9 examples where this has been achieved particularly well. Most event organizers have recognized how important video content is in making people aware of an event. This is why more than 8 billion videos are watched on Facebook per day. On YouTube, more than million hours of video content are consumed — per day! News streams jump between content as it wants — in order to grab their attention, event organizers need to have attractive moving-image content. The classic is of course the picture or video diary of the event. We have selected several really well done event videos, from B2C music festivals to B2B corporate events.

The Best Event Videos

The figure varies depending on whether it comes from the Comscore or Flurry reports and interestingly, does not vary much across geographical region. The numbers are slightly inconsistent but the trends towards more mobile usage and more time spent in Apps is clear. Dragging a desktop laptop around for days spent in hotels, walking around vast expanses of trade halls, meeting hundreds of people is a waste of human energy when there is the option of a mobile phone in your pocket.

Real life is moving to mobile but what does that mean for mobile marketing? Apps can be closed systems and some are open to In-App advertising such as Tinder or Spotify but other premium apps like Uber, are tight silos. These app ecosystems may be seen as potential gold mines for advertisers but as the age of one-to-many broadcast advertising model dwindles, this may not necessarily be the way mobile marketing evolves.

1 “For more than money good philosophy is needed” Congress Stage DMEXCO @home: free guest tickets for exhibitors Matchmaking at its.

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Universität zu Köln

Content of the Workshop: Nowadays, businesses increasingly engage with external ecosystems. Thus, to function in a world of ecosystems, companies will have to figure out how to simultaneously capture external opportunities while getting a handle on the increasing degree of complexity. With an agile mindset, business leaders are better able to critically analyse situations and adapt even in the absence of having all the information.

In three interactive hours the participants will discover the principles of agile leadership and will discuss the challenges in comparison with hierarchical leadership models.

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Eike Post, co-founder of IQ Elite , will explain how viral marketing techniques can be used to reduce marketing costs and increase registration of new users. More specifically, the presentation will look at how to optimize each viral sub-factor for each viral channel in order to increase the overall virality of a dating site. Attendees and speakers at the iDate Cologne event will include the largest dating businesses and affiliates in European Union.

It uses a complex algorithm to match users, taking into account the complete person, that is profile, interests, preferences, personality as well as IQ. The matching making is not confined to long-term relationships but any relationship including casual, friendship, and marriage. With over 4 million users, IQ Elite is the largest social matchmaking service worldwide. Since , the event covers online dating, social dating, speed dating, matchmaking, mobile dating, software, dating affiliates, dating coaching, dating services and other forms of the business.

For more information, please visit the website www. Ticonderoga Ventures, Inc. This news content may be integrated into any legitimate news gathering and publishing effort.

Matchmaking at its best: an agency presence at DMEXCO

Part one of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role. As you know, in early summer I had the honour of travelling through five cities in China with an EU delegation. Some anecdotes I already relayed on this blog, but today, on a slightly more serious note, I want to summarize some of the discussions I had since I came back.

This is a kind of DMEXCO with comprehensive matchmaking and networking features, which will raise the user experience to a new level.

Start-ups should submit their applications by August 31, The dmexco Start-up Village has become a format of its own, in which participating newcomers can benefit from matchmaking with other start-ups and around 50, potential customers at dmexco. On site at the event, company founders will have the opportunity to meet with renowned investors, companies and business angels, and present their business cases at the Start-up Village and on stage.

The Start-up Village is growing as the result of tremendous demand from within Germany and especially from around the world. With around newcomers, the number of participants will double in and half of them will be international start-ups. We are looking forward to engaging with the brightest minds to shape the future of brand building and accelerate growth through an open innovation Eco-system.

Christian Muche and Frank Schneider, dmexco : “We will be welcoming innovative founders, which is twice as many as in , and half of them are from all over the world. At this year’s dmexco Start-up Village, we will be presenting an international overview of the trends shaping the digital marketing transformation!

Storefront, a Pop-up Matchmaker, Expands to New York

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By pre-arranging your meetings through their matchmaking service, you The Lengow team will also be exhibiting at dmexco on September.

We want to offer you the best possible user experience on our website. Therefore, we use cookies for its ongoing optimization and analysis, for personalized messages and advertising on partner websites, as well as for social media interactions and other marketing purposes. Your consent is voluntary and can be changed or revoked at any time in your privacy settings. You can find more information on the use of cookies in our privacy policy.

Companies need the trust of users in order to offer successful products and services. Users must be able to trust that companies treat their data respectfully and responsibly. In addition the industry needs the confidence of society that digitisation will bring more advantages than disadvantages. I believe the members of the DMEXCO community are aware of their responsibility to society, businesses and individuals.

They are committed to equality and discover the benefits of new technologies and how to use them. The two-day ticket with unlimited access to the trade fair and conference will cost euros. Trade visitors who only book the second day of the fair will pay only 79 euros. Young agency employees up to the age of 25 will pay 69 euros with the Young Leaders Ticket, students only 29 euros.

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We want to offer you the best possible user experience on our website. Therefore, we use cookies for its ongoing optimization and analysis, for personalized messages and advertising on partner websites, as well as for social media interactions and other marketing purposes. Your consent is voluntary and can be changed or revoked at any time in your privacy settings.

DMEXCO @home. – DMEXCO @home. Europe’s leading Digital Marketing and Tech event on the new digital event platform DMEXCO @.

In a sign of the increasingly digital world that we live in, dating site Match. As a result, the brand is looking to bring voice recognition and more conversational abilities to its matchmaking bot, taking inspiration from popular voice-controlled assistants like the Amazon Echo and Google Home. Match also hinted that it would be interested in working with either of these brands in the future. Speaking to The Drum, Abbie Oguntade, vice-president of Northern Europe at the Match Group, explained: “What we’re also doing is optimising her vocabulary to make it more colloquial and we’re improving her understanding and recommendations to bring that more ‘human’ element to her role.

Spotify has formed a new partnership with Samsung to allow people to take their playlists from one device to another for a more seamless experience. How Match. Share this. Related content. Facebook reveals its own smart home device Facebook is launching Portal, which will include voice controls powered by Amazon’s Alexa. Learn more.

New competition at dmexco 2017: The dmexco and Procter&Gamble Start-up Hatch

Join this week-long festival to celebrate the power of resilience amongst female tech professionals as we shine a light on the transformative tech engineered by women of all diverse backgrounds across the world. Inspiration: Position yourself right in the middle of new global insight, mind-opening content and new industry best practices. Networking: Identify role models, connect with mentors and engage in global discussions. We have curated a multitude of networking approaches for all your needs.

At DMEXCO , representatives from ADC conveyed a clear attitude. Expo Resources. Matchmaking at its best: an agency presence at DMEXCO.

The quest for greater performance has led digital advertising players to neglect their consumers. The introduction of GDPR in was arguably the most significant event for the technology sector since the invention of the smartphone. The figure varies depending on whether it comes from the Comscore or Flurry reports and interestingly, does not vary much across geographical region. Your smartphone usage reveals a great deal about you. According to a report, A Decade of Digital Dependency, Britons are now so addicted to their phones that they check them every 12 minutes.

It also revealed that 40 percent of adults look at their phone within five minutes of waking up, increasing to 65 percent of people under the age of Artificial Intelligence AI is one way to stay ahead of the competition. Brands are using AI to reach consumers wherever they are. Digital upgrades can make the biggest difference in increasing your consumer base. Consumers are looking for the easiest and fastest results.

Mike Reid – Frog Capital